Realistic Perspectives

A concentration of material and thoughts focused around leadership, values, ethics, efficiency and effectiveness

Applying for awards – the most optimal way to build your brand? 

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I’m sure there are many who would like to apply for that glittering award which has eluded their grasp for a while. In their minds, this award offers the promise of showcasing the capabilities of the department or organization that applied for it.

However, the time investment required to apply for an award is quite substantial and that is time that could be spent doing more important things. For example, when was the last instance that:

strategies and plans to achieve the said strategy was reviewed for effectiveness

KPI’s were reviewed for relevance and adjusted accordingly

a comprehensive review of policies and processes was done
departmental capacity and service level agreements were reviewed to improve the efficiency of the department

a plan was developed and implemented for the automation of non value adding tasks, development of standard work, optimization of job design and roles?

time was spent coaching and/or mentoring employees
There are those who may have all the information required to complete an application for an award in a jiffy. However, that still leaves the physical completion of the application by each sub department, the review of the application by each sub division head, applying the changes requested by the sub department head, the final review of the application by the department head etc etc etc before the application is, at long last, submitted.

Is all this effort really worth more than the time spent on making a department or organization more competitive?

Now one may argue that these awards do indeed make the organization competitive. One may say “but these awards improve our visibility and brand value in the market”.

Then we move on to topic of what we say of ourselves as a department or an organization when we do eventually get these awards. Being nominated for an award by an independent third-party or through an end customer review/survey is one thing but filling in an application to nominate yourself or your department, isn’t that just a tad pretentious?

In my humble view, if a department or an organization is doing a good job, it is only a matter of time before it will get recognized without them having to fill out the nomination form themselves and justifying why they deserve the said award. The end customer is the best judge of the good work done and they will tell you if you are doing a good job.

After all, results do speak louder than awards.

And even if no one recognizes the said department or organization and gives them an award for their effort, isn’t the satisfaction that you have done a stellar job good enough?


Written by Talal Cassim

November 3, 2016 at 6:00 pm

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